The rate at which they move the collections, pre-collections, cruise lines and proposals capsule is so frantic that firms are beginning to experience a similar process for their creative teams. There is hardly time to develop an idea and if it does not fit from the start, the creative director on duty have the hours counted.

To the long list of layoffs and new hires join now Vionnet. The firm, in the hands of Italian businessman Matteo Mazotto, has just published the termination of the Rodolfo Paglialunga as creative director of the house. The twins Barbara and Lucia Italian Croce replace him in office.

Paglialunga, which has expressed its intention to pursue other personal projects, landed on the firm set up by Madeleine Vionnet in 1912 just over two years, specifically in January 2009.

Barbara has extensive experience in luxury brands like Prada, Miu Miu, Gucci and Ralph Lauren. Meanwhile, Lucia has worked for Ter et Bantin, Valentino and Neil Barrett. The new creative director of the company will debut with the 2012 pre-collection, which will be presented next January 2012.

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